Human Rationalism by Aristotle Research Paper Example | Topics and Well Written Essays - 750 words

Human Rationalism by Aristotle - Research Paper Example The soul is not kind of body, but cannot exist independently without a body. According to Aristotle, reason is inborn and exists in human beings through an induction process that begins with a sense experience. For instance, Aristotle demonstrates that experience grants medical practitioners the capability to carry out accurate medical diagnosis when compared with medical theorists of layman. Thesis statement: rationalism leads reason which is the source of knowledge while rational soul strives to attainment of happiness which is the ultimate life goal. Reason is the cornerstone of knowledge while sensations are restricted. Reason deals with ideal aspects of knowledge while senses deal with the material aspects of phenomena. Aristotle recognizes that active reasons lead to objective thoughts while passive reasons receive objects of thought. Reasons support intelligent world thus many reasons are connected to the human being soul. Aristotle asserted that knowledge exists through the i nduction process. Human knowledge is derived from three forms that include sensation, thoughts and desires. Sensation is a passive state of the soul to be changed by external objects while thoughts entail active changes of forms without contact with external objects (Dawn 6). Thoughts entail a common sense without the involvement of sensory parts of the body. In addition, all senses lead to information, knowledge must be acquired rationally through the sense information. Through the use of reason, the universal truths can clearly be discovered and facilitate the deduction of other sciences. In ethics, the fundamental moral virtues are innate in human beings and moral principles can be evident to the rational faculty (Warne 34). Aristotle provides three aspects of the soul that include nutritive soul that cannot experience pleasure or pain. The sensitive soul that occurs when fetus starts to move thus can experience pain and pleasure. The third and important aspect of soul is the rat ional soul that is present in gods and human beings only. The rational soul includes all other soul forms and has the capacity to analyze and make a reasoned decision (Aristotle 3). The rational soul assists human beings in understanding different forms of relationships thus contributing to the knowledge process. According to Aristotle Nicomachean ethics, the rational soul consists of the theoretical part and deliberative part. The theoretical part entails faculty reasons or scientific reasoning activities, while the deliberative part is associated with human decisions. The rational soul is actuality of the body since it has the capability to behave and fulfill desires. The human function follows rational principle and entire soul acts with reason. Reason originates in rational soul since animals do not exhibit moral sense. Moral actions combine both character and intellect that entail development of the desires. According to Aristotle, the three goods which human beings try to atta in include goods of the soul such as virtues, goods of the body such as physical strength and good health and also external goods that entail political power, friends and wealth (Aristotle 8). However, Aristotle concludes that happiness is the last good that human rationalism strives to attain at the end of life. In addition, happiness entails having a good spirit and not simply being amused. It is the possession of a virtue and not sensation and some contributors of happiness include attainment of one’

Investigation and evaluation of the opportunities of food retailer Essay

Investigation and evaluation of the opportunities of food retailer Tesco expending into Mumbai of India - Essay Example According to Czinkota and Ronkainen (2007) international marketing can be portrayed as a process of planning and carrying out transaction across the national boundaries, in order to create an exchange and to satisfy the needs of the organization. The forms of international marketing are generally export-import trade, wholly owned subsidiaries, joint ventures, licensing, management contracts and turnkey operations. This study aims to evaluate the opportunities of food retailer Tesco expending into Mumbai, India. In other words, the objective of the study is to uncover the opportunity for food retailer Tesco to setup its business in Mumbai. Tesco PLC, the UK based multinational general merchandise and grocery retailer is presently headquartered at Cheshunt, Hertfordshire, England (Yahoo Finance, 2012). It was founded by Jack Cohen in the year 1919. Based on its strong performance and determination, the company has been able to achieve colossal success in a short span of time. The compa ny is considered as one of the largest retailers of the world. Tesco is the second largest retailer in terms of net profit, just after Walmart, and the third largest retailer in terms of revenue, just after Carrefour and Walmart. ... Earlier the company used to position itself as a company which sells in large quantity and at low price. However the company has repositioned itself as a company that appeals to a mass customer through its wide range of products and value. The strategy paid off to a large extent as Tesco was successful in setting up 2000 stores more from the period of 1990 to 2005. Figure 1- Countries Where Tesco Operates (Source: DeadAnarchistPhil, 2012) With depressing economic environment, people are moving towards cheaper and value products. Some of the established players of Mumbai grocery retail industry such as Reliance Fresh, Aditya Birla’s MORE, Big Bazar, Metro Cash & Carry, and Marks & Spencer among others. (Source: Sood and Jashnani, 2012) Considering the present market conditions, the only way a company can earn profit is by satisfying the customers. Therefore proper segmenting and targeting the customers have become an indispensible task. In order to segment a market, companies n eed to consider factors such as psychographic aspect, demographic aspect, geographic aspect and behavioural aspect (Lao, 1998, p.114). According to the reports, the current strategy of the company is developed to compliment the vision, address the changing needs of the consumers and to satisfy the global nature of the company’s business. The strategy of the company is to create highly valued brands and customers with a variety of choice. This strategy helps the company to target customers from different segments of the society (Tescoplc, 2012). In addition, it also allows the company to realise economies of scale in the field of marketing and production. Moreover Tesco has the ability to sell products at a low price and therefore the company should deem catering to